A well-worked, well-tested, easily understandable and communicable narrative is absolutely fundamental to a company’s or organisation’s professional work with communication.

The narrative is basically a short story about who the company is and what it wants to achieve in a broader sense. It is also a good idea to develop a narrative around any new initiative. Easier said than done, though. But once everyone agrees to the narrative, the rest of the work will go smoother and become much more operational.

The story must be connected with the company’s vision and values and can be elaborated by a set of short key messages. The rest of the company’s internal and external communication must stand on the shoulders of this narrative.

I facilitate the process based on a set of conversations with management, employees and external stakeholders. When the narrative is as set in stone as possible, we move on to developing the accompanying communication elements.