I help you when you are faced with a burning platform and have to decide whether you should be active in the media, whether you should accept an invitation, or whether you should try to stay under the radar.
I help you decide who should be the spokesperson, what the spokesperson should say and how it should be said.
Media management is not just picking up the phone when a journalist call. It is careful planning of key media, placing and pitching pieces and building relationships with the most important journalists.
Another key part of media management is training. The best training takes place in real life, but thorough preparation in a safe setting is still preferable.
It is always a good investment to set up a a few hours of intensive training on messages prior to going in front of the camera or microphone. How do you get a consistent message across in different ways? How do you deal with uncomfortable questions? How do you get the conversation back on track? How should you stand? What clothes should you wear? What is your go-to tool if you get unsure or nervous? The training session can take place in an office, and with or without a camera.
Regular media training is an important prerequisite for getting the best out of the company’s media appearance. Annual joint media training of a management group based on realistic cases is not just media training but also fun and challenging team building exercise and the development of a deep and shared understanding of the company’s strengths and weaknesses.
Proactive press management can be planned. Stories, messages, angles and spokespeople, media and journalists structured in an annual wheel helps you moving beyond just picking up the phone when a journalist calls.
