I deliver strategic and operational communications advice to companies and organisations that are facing major changes, are in a – or wish to avoid a looming – crisis, need a fresh look at their communications efforts or need a pair of experienced hands.
I do it based on almost 30 years of experience from a broad range of businesses and industries, among others IT, transportation, energy and life science. I am an expert in crisis communications but have solid experience with most communication disciplines.
How do you prepare for the worst? And how do you handle it in order to maintain and possibly strengthen your company’s reputation? Overview and systematic preparation are key words.
It’s easy to get stuck in the daily routines and forget about the continuous development of the core narrative and messaging platform of the company. This can lead to distancing between the company and its stakeholders.
As CEO it’s easy to get airtime in the public space if you have something relevant to bring to the table. A senior leader who takes actively part in the societal debate can make a positive impact on the company’s reputation.
30 years of experience from Danish and global corporations with a large degree of complexity and different ownership models.
