I am an expert in crisis communications and master most communications disciplines
How do you prepare for the worst? And how do you handle it with the scope of maintaining and possibly strengthening your company’s reputation? Overview and systematic preparation are key words.
As CEO it’s easy to get airtime in the public space if you have something relevant to bring to the table. A senior leader who takes actively part in the societal debate can make a positive impact on the company’s reputation.
Throughout my career and as leader of communications functions, I have hired and fired employees. I am happy to share that experience – and my network – with clients that are looking for their next communications partner, media relations manager or head of department.
Important milestones must be celebrated and remembered. For the present and the future, for staff, for customers and stakeholders. I have designed, organized and delivered all kinds of events – from concepts for the political festivals in Denmark and Sweden over leadership conferences to product launches, exclusive dinners and prize awards of Nobel Prize level. With a firm eye on the details and the economy.
It’s easy to get stuck in the daily routines and forget about the continuous development and adaptation of the core narrative and messaging platform of the company. This can lead to distancing between the company and its stakeholders.
Do you have a landmark event coming up? An IPO, a profit warning, a delisting? Are you in need of new capital, are you going to sell part of the company, acquire a new, cut down? Launch a new product? Hire a new CEO – and say goodbye to the old one? Have you made a new strategy that needs internal anchoring and external launch and communications? You need a plan. I will help you all the way.
A thoroughly worked through, tested, easy to grasp and communicable narrative is fundamental to a company’s or an organization’s professional communications efforts. The narrative is a short story about who the company is and what it strives to achieve in a broader sense.
With experience from being the spokesperson for 10 years in a company that everyone has an opinion of, and as advisor to spokespeople in companies like Meta or Lundbeck Foundation, I am an expert in handling the press – reactively and proactively, whether it is to avoid coverage, to maximize coverage or – naturally – to get the right coverage in the right media.
