Bit by bit, the internal lingo takes over, and the good stories remain untold because you didn’t think about how relevant they could be for your target groups. The company and its stakeholders go out of tune, and you risk that the stakeholders no longer understand the company’s mission, purpose, values, products, services, and messages.
As a consultant, I constantly see things from the outside, from the recipients’ angle. I will go through your communications efforts with a critical approach. Together we will refresh, update and develop the external platform that will make you more oriented toward the recipients and address the various target groups through carefully selected channels. This isn’t about over-engineering; often, we can solve it with minor tweaks and adjustments, but it will always free up energy and resources that you use to maintain activities and channels that may prove redundant.
The recipients will now understand and acknowledge the messaging, which is the ideal starting point for building essential and lasting relations.
I suggest combining this with a qualitative stakeholder analysis among the most critical stakeholders.
We tie it all together by ensuring that the entire organization knows and buys into the refreshed communications platform, thereby becoming better ambassadors for the company.
